> ## Documentation Index
> Fetch the complete documentation index at: https://help.autoady.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Save a brief and create from it

> Review an image or video direction, reopen a saved draft, or use the advanced evidence-backed workflow.

Use **Studio → Briefs** when you want to save the goal and direction before creating an asset. The default brief flow works with a saved draft; advanced **Reviewed briefs** adds evidence and approval requirements.

## Make a first brief

1. Select the intended account and open [Studio → Briefs](https://app.autoady.io/studio?tab=briefs).
2. Fill **What should this ad achieve?** with a concrete goal, such as “Introduce our ceramic travel mug to commuters.” Add **Creative direction** for the hook, visual idea, message, or exclusions.
3. Leave the brand context selected, or expand **Add a campaign or ad reference** and select a reference you can access. Wait for that reference to load.
4. Choose **Output**: **Image brief** or **Video brief**. For images, choose **Shape**: Square, Portrait, Story, or Landscape.
5. Choose **Save brief** to keep the draft, or **Review brief** to see the current goal, direction, and reference together.
6. For an image, choose **Generate image** in the review. For video, choose **Work on script in Agent**; this opens script work rather than rendering a finished video.

Review the resulting image before using **Download** or the available campaign action. A saved brief or generated image does not launch an ad. See [Studio](/creative/studio) for review and launch steps.

## Reopen or correct a saved draft

Choose **Saved briefs**, then select its goal in the list. Check **Saved** or **Unsaved changes** beside the save action. **New brief** opens a blank draft; **Delete** removes the selected saved draft from the list.

Editing clears the review of the earlier text. Save and choose **Review brief** again before generating from the new direction. If Agent could not open, the brief remains saved: retry **Work on script in Agent** after Agent is available.

If image generation shows **Creating your image…**, keep that result card open until it finishes. A failed card shows the provider's message. Check [credits and reservations](/billing/credits) before submitting another generation; a response interrupted in transit can still have an unresolved charge.

## Use advanced Reviewed briefs

Open the **•••** menu and choose **Reviewed briefs**. This separate workflow requires eligible evidence observations, approved offers, and approved claims for the selected account. If the required records are absent, contact [support](/help/contact) about the displayed requirement.

Enter **What do you want to communicate?**, **Creative direction**, and an optional **Video script**. Under **Evidence and approvals**, separate **Source facts** from **Your interpretation** and check **Source and version details**. Select the actual evidence and approved records offered by the form, then choose **Save brief** or **Save changes**.

For example, increased frequency is an observed fact; a fatigue explanation is an interpretation to test. Keep that distinction in the saved brief.

Read **Review requirements** under **Review and approve**, then choose **Approve brief** for that saved version. Under **Generate creative**, choose **Image** or **Video**, then **Generate**. Inspect the generated assets and review package; a video workflow may produce storyboard or fallback artifacts rather than finished video.

```mermaid theme={null}
flowchart LR
  A[Save brief version] --> B[Review and approve]
  B --> C[Generate review package]
  C --> D[Inspect each artifact]
  B --> E[Edit]
  E --> A
```

Use **Resume generation** for the original saved version and media type when an interrupted run is offered. Check existing artifacts before starting a new run. Edits require a new saved version and review; an earlier approval does not cover the changed brief.

Next: [choose Studio modes](/creative/modes), [upload reviewed assets](/creative/uploads), or [integrate the advanced workflow](/developers/workflows).


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